No longer 'Coming Soon'

It’s time to get to work. It’s been over three years of a site with the words “coming soon”.

I was listening to a podcast with Seth Godin and at one point he said: “It’s better to create and work at (a level) eight, instead of hiding out at two because you’re not an eleven”. I’ve come to tell you I’m no longer going to be hiding at two.

Driving from house to house fantasising about what photographer I could be, what director, writer, Formula 1 driver, what entrepreneur or visual arts marvel I could be. Though not taking my hand off the safety of the wheel to pursue any of them.

Like Walter Mitty, taking solace in my daydreams, when if I just put my ideas into action, they would be better than any dreams I could muster, or possibly I’d be too exhausted and (fingers crossed) fulfilled to even have the time to daydream. I wonder if when I am successful (by whatever metric I have yet to choose to measure that), if my thoughts would wonder back to when I was here driving. Being told what photo package to shoot, and what time and where to be, living on autopilot.

It’s been okay for the last year and a half but there is no creative fulfilment here. A great financial resource which i’m immeasurably grateful for, but I know deep down I’m capable and destined for more. Earl Nightingale said you can’t desire something you don’t inherently believe you can pursue / achieve. I definitely have the desire, and it’s time to execute.

. . .

How uncanny, I don’t remember where I was going with this post, since now that I’ve returned my attention from an unsolicited iPhone ping. Finally pulled myself out of the social media rabbit hole and now I’m at a loss. I think I just wanted to hover one hand off the wheel for now and just begin. So I’ll sign off here, start to tinker around with some of the bountiful blog settings and site styles to form a simple and fun layout and from here on out, get to shipping.

Talk soon.

Xander